Creative Producer · Content Strategist · Video Storyteller
I turn complex ideas into stories people want to watch, bridging information with human connection.
Hi, I’m Su
I’m a Singapore-based creative producer who loves turning ideas, technical topics and brand messages into stories that make people feel heard, seen and understood.
At CDL, I’ve created content across property, hospitality, innovation, sustainability and campaigns — from concept and scripting to production, editing and final storytelling.
I’m drawn to work that has both heart and clarity. The kind that doesn’t just explain something, but earns trust.
Selected Work
Every project tells a story. I’ve curated these featured productions to showcase my most impactful work.
The Orie & Union Square Residence — highlighting innovative and sustainable features through a warm internal awareness video.
CHS ft Zyon Grand — translating a sales system into a story about seamless, paperless customer journeys.
Introducing a smart-room concierge through a concise digital story.
Turning hotel innovation into a story people want to watch.
Capturing how Gen-Zs reimagined physical spaces with fresh perspectives.
Transforming a technical PDF guide into a 3-minute content video for homebuyers and owners.
More Work
A festive social-first campaign piece made for discovery and engagement.
Continuing the festive story with a second short-form edit.
A playful product-led piece with a light discovery-first approach.
Case Study Notes
For The Orie and Union Square Residence, the goal was not just to show features. It was to help internal audiences feel the thoughtfulness behind the sales gallery experience.
For CHS ft Zyon Grand, the challenge was making an internal platform easy to understand and exciting to watch. The story focused on the journey: from expression of interest to balloting, booking and confirmation.
For Aiello and Trevo, I shaped the videos around convenience, speed and user experience — showing how technology can support a smoother hotel stay without over-explaining it.
Green Features Guide transformed an 11-page technical homeowner document into a warmer 3-minute storytelling format for homebuyers and owners — making sustainability feel clearer, more useful and more human.
My Process
Find the one thing the audience should understand, remember or feel — so the message never feels messy.
Turn information into a flow with a hook, context, proof and payoff.
Plan the scenes, prompts, visuals and rhythm before filming begins.
Edit until the story feels clear, human and emotionally right.
Let’s connect
Whether it’s a role, a collaboration, or a story that needs shaping, I’d love to help make it feel clear, human and memorable.